Friday, July 10, 2009

Hair Repair


Photo Credit: Bee in Bali

“The swimming pool has more hair depleting chemicals than just chlorine. You’ll find copper, which is the green hair culprit, as well as oxidizing agent bromide. A day at the beach is not much better. Salty sea air and water rob hair of natural moisture leaving it dry, coarse and damaged,” says Don Bewley, Eufora Intl. co-Founder.


Today it finally felt like summer here in LA. The temperature has been wonderfully temperate until this afternoon. With the temps rising and summer kicking into high gear, pool time, beach time and fun in the sun is sure to ramp up. While the warmth of the sun feels great and the pool and sea incredibly refreshing, they are sure to wreak havoc on your hair. This we all know, however for the in-depth info and tips for reparation, I decided to turn to pro, Don Bewley. Bewley is a both a passionate hairdresser and the co-Founder of Eufora Intl, a fabulous line of eco-friendly haircare products. If you haven't tried them I suggest you do and in the meantime, heed the warnings and protect your tresses, so come Fall you still have healthy hair to work with.

Issue #1 - Sun Damage: “Think about a fabric exposed to the sun: it fades and so will hair color,” said Don Bewley, experienced hairdresser and Eufora Intl. cofounder. The sun’s UVA and UVB rays fades hair color faster on persons with greater outdoor exposure, especially during the summer. Photochemical degradation of hair is the result of light radiation attacking hair proteins, the cell membrane and hair pigments. Essentially, amino acids in the cuticle are damaged creating dry, brittle hair with many fly-aways.

Issue #2 - Ocean Water/Air Exposure: Moisture-depleting sea air and water can really do a number on hair, especially when combined with sunlight. Oxidation occurs when hair is exposed to water, air or sun and even moderate exposure can fade color. To define oxidation, it is anything (i.e. water, air or sun) that adds oxygen to what it contacts. Free radicals are byproducts of oxidation that can interfere with normal cell function and seriously damage cells.

Issue #3 - Chlorine: Chlorine is used to kill bacteria in drinking water and pools, but keep in mind it is also used in bleach to remove pigment in color. Not only does chlorine discolor hair, it damages proteins in the cuticle.

Thankfully with a few adjustments to a hair care routine, summer hair damage can be minimized. Here are a few recommendations:

Recommendation #1: Use Protection
Hair products that provide sun protection from UVA and UVB rays should be used year-round but during the summer it is the most critical. Multiple products offering sun protection can be layered for increased protection including leave-in conditioners, styling and finishing products. Eufora product recommendations: Hydration Leave-in Conditioner. Piece Works Defining Paste, Formatte Finishing Creme, Elevate Finishing Spray

Recommendation #2: Detox
Use a quality, nondrying chelating shampoo, often referred to as a clarifying shampoo, at least once per week and more often for avid swimmers. Chelating shampoos will remove mineral buildup and environmental pollutants. They also help prevent green hair. Choose an EDTA and sulfate-free shampoo to ensure hair is not stripped of it’s health and hair color. Eufora product recommendations:Urgent Repair Shampoo, A Detoxifying Treatment

Recommendation #3: Moisturizing Treatments
A moisturizing treatment or mask is crucial in keeping hair nourished and looking great. Choose a protein and nutrient rich product and don’t skimp on the time. Leave it on for at least 15 minutes to ensure proper penetration of the hair shaft. Here’s a tip, apply the treatment and leave it on while lounging by the pool. Eufora product recommendations: Urgent Repair Replenishing Treatment

Recommendation #4: Antioxidants
One more important summer survival must: choose products containing effective antioxidants the same way we choose foods rich with antioxidants like Vitamins A, C, E, selenium and zinc. Antioxidants work to neutralize free radicals before damage can be done to hair. Eufora product recommendations: Piece Works Defining Paste

What do you use to protect and repair your hair in Summer?

1 comments:

Jacqueline Armstrong said...

I have been using Eufora Products for five years and I would unquestionably recommend Urgent Repair Replenishing Treatment. I especially love to use it after a busy day at the office when I need to relax, it is very calming.

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